The Human Layer of Zelfire

Your Human Firewall, powered by AINA.

ZelSafe turns every employee into a trained cyber-defender. AI-native awareness training, hyper-real phishing simulation, deepfake defense and an arcade of security games — all leading to an accredited RCCS certification.

Get a Demo Run a Free Phishing Test
0% drop in phish-prone rate
0training assets & games
0languages, AINA-localized
aina@zelsafe — human-firewall LIVE

▸ scanning inbound vectors…

BLOCKED spear-phish  ·  finance@acme​.co

BLOCKED deepfake voice  ·  "CEO" wire request

SAFE user reported smishing  ·  +28 XP

AINA >
0
Blocked today
0
Phish-prone %
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Trained
A+
Culture score

Built for teams that refuse to be the easy target

FINANCEHEALTHCAREGOVERNMENTEDUCATIONRETAILCRITICAL INFRAMSPs
Cyber Awareness Hub

Start with the action you need right now.

ZelSafe gives employees, families and security teams a direct path to learn, test, report and respond without digging through a dashboard.

🛡️

How to Secure

Simple steps for email, phones, passwords, apps, Wi-Fi and online accounts.

Open guides
🧪

Free Tools

Run phishing, spoofing, exposure, password and deepfake checks.

Run tools
📣

Awareness Materials

Use posters, cards, videos, audio clips, website samples and LMS content.

Browse assets
🚨

Report a Scam

Send suspicious messages to AINA and get a step-by-step response plan.

Report now
How to Secure

Plain-English security actions people can actually follow.

Campaign-ready guidance for the core behaviors every awareness program needs to repeat: strong authentication, safer updates, scam recognition and fast reporting.

🔑

Secure your passwords

Move from reused passwords to unique passphrases and a password manager.

  • Use one unique password per account
  • Store passwords in a manager
  • Change passwords after exposure
🔐

Turn on MFA

Protect accounts with an extra factor, especially email, banking, cloud apps and admin tools.

  • Prefer app or passkey MFA
  • Never share one-time codes
  • Review backup methods
📧

Spot phishing

Train people to pause before links, attachments, urgent requests and login prompts.

  • Check sender and domain
  • Hover before clicking
  • Report suspicious messages
📱

Secure your phone

Reduce mobile risk from smishing, rogue apps, fake updates and QR scams.

  • Lock the device
  • Install from trusted stores
  • Update automatically
🌐

Use safer Wi-Fi

Avoid evil-twin hotspots and protect traffic when working from public places.

  • Verify network names
  • Use mobile hotspot for sensitive work
  • Forget public networks after use
🧑‍👩‍👧

Protect your family

Bring awareness home with child-friendly lessons on scams, privacy and account safety.

  • Set shared safety rules
  • Review privacy settings
  • Talk through real scam examples
The Platform

Four ways ZelSafe shuts the door on human risk.

The breach almost always starts with a person, not a port. ZelSafe wraps risk deterrence around every employee's workday — and makes it something they actually want to do.

01
⚡

Train

Role-based, AINA-personalized lessons that adapt to each learner's risk profile. No check-the-box filler.

02
🎣

Simulate

Realistic phishing campaigns from a 250+ template library, AINA-drafted and mapped to the RCF — powered by Zelfish.

03
🎯

Coach

The moment someone does something risky in a real tool, a micro-lesson fires instantly, in AINA's voice.

04
🛡️

Defend

One-click report-a-phish, a live Human Risk Score, and real incidents from ZelXDR fed straight back into training.

A
AINA
Agentic Intelligence · Network Assistant
writes the phish answers questions live spots deepfakes grades the team speaks 40+ languages
Meet AINA

A real AI character — not a faceless agent.

Every other platform hides its AI behind a dashboard. ZelSafe gives it a name, a voice and a personality your people remember. AINA is the coach, the storyteller and the threat-writer woven through the entire experience.

  • 1

    Conversational coaching

    Employees just ask AINA — "is this email safe?" — and get an instant, plain-English answer with a teachable moment.

  • 2

    Infinite, realistic attacks

    AINA authors fresh lures tuned to each role, so nobody memorizes the test. Difficulty rises as resilience grows.

  • 3

    Predictive risk insight

    AINA flags who is likely to fail next and auto-assigns the right remediation before an attacker finds them.

Phishing Simulation Platform
Zelfish

Zelfish lets AINA draft, launch and track realistic phishing simulations from a simple wizard — then turns every click into instant microtraining. Safe by design: it never captures credentials, and every campaign maps straight to the Rocheston Cybersecurity Framework.

See Zelfish in actionFree Phishing Test
zelfish ▸ campaign: Q3-finance-wire RUNNING
PHISHING READINESS↑ 93%  ·  phish-prone 7%
0
Sent
0
Opened
0
Clicked
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Reported
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Trained
AINA > Campaign auto-mapped to 3 RCF domains. Repeat clickers assigned microtraining and a remediation plan.
No credentials or sensitive data are ever captured
250+ safe, simulation-only templates — organized by category
💳

Finance

Invoice, wire-transfer and payment-approval lures aimed at finance teams.

👥

HR

Benefits, payroll and policy-update messages that target the whole org.

🛠️

IT Helpdesk

Password resets, MFA prompts and ticket notifications spoofing internal IT.

☁️

Cloud Security

Microsoft 365, Google and SaaS login alerts and shared-file notifications.

📦

Shipping

Delivery and tracking notices that exploit everyday inbox habits.

🏢

Internal Comms

CEO notes, all-hands and intranet messages testing trusted channels.

🎁

Rewards

Bonus, gift-card and survey bait that preys on urgency and reward.

🔐

Account Security

Breach alerts and verification requests that push people to act fast.

Everything inside Zelfish
🎣

Core Phishing & Simulation

CAMPAIGNS
  • ✓
    Campaign management. Wizard-based creation, scheduling and tracking for every simulation.
  • ✓
    250+ template library. Safe, simulation-only templates across Finance, HR, IT Helpdesk, Cloud Security and more.
  • ✓
    Safe training landing pages. Instant feedback and red-flag microtraining — never capturing credentials or sensitive data.
  • ✓
    In-app reporting. A "Report Suspicious Message" flow that tracks and encourages good security behavior.
✨

AINA Intelligence

AI ASSISTANT
  • ✓
    On-the-fly campaigns. Generate safe, plain-English campaign drafts instantly with AINA.
  • ✓
    AINA chat & utilities. Spin up templates, microtraining lessons, remediation plans and executive reports on demand.
  • ✓
    Threat Replay. Convert reported real-world threats into sanitized simulation drafts — no live payloads ever handled.
  • ✓
    Automated RCF mapping. AINA maps campaigns to controls and writes audit-ready evidence narratives.
🛡️

RCF Readiness

25 DOMAINS
  • ✓
    Comprehensive RCF mapping. Map phishing, human risk and training to all 25 domains of the Rocheston Cybersecurity Framework.
  • ✓
    Evidence & control tracking. Manage control states and upload evidence with SHA-256 hashing, continuous validation and maturity scoring.
  • ✓
    RCF dashboards. Visualize domain coverage, evidence health, failing controls and overall maturity at a glance.
📊

Analytics, Risk & Reporting

INSIGHT
  • ✓
    Dynamic dashboard. Live widgets for Human Risk Score, Phishing Readiness, click rates, training completion and AINA recommendations.
  • ✓
    Human Risk Graph. Scores each user on click behavior, report time, training, repeat offenses and role sensitivity.
  • ✓
    Advanced report writer. Print-ready Executive Summaries, Board Briefings, CISO Campaign Reports and RCF Readiness Reports.
⚙️

Experience, Security & Administration

PLATFORM
  • ✓
    Strict multi-tenancy. Complete data isolation and privacy across every tenant organization.
  • ✓
    Robust authentication. TOTP-style two-factor authentication and secure session management.
  • ✓
    Global search. Live-suggest search across tools, campaigns, templates, users and reports.
  • ✓
    Customizable profiles. Personal details and custom emoji avatars for every user.
  • ✓
    Real-time notifications. A drawer for campaign completions, report generation and missing-evidence alerts.
  • ✓
    Customizable branding. Admins set theme labels, report branding and accent colors to match the org.
Zelfish Screenshots

Campaign operations, shown end to end.

Real interface captures from Zelfish: launch simulations, review campaign performance, inspect users and turn every outcome into structured remediation.

Zelfish dashboard screenshot showing phishing campaign metrics and activity
Command dashboardOverview
Zelfish campaign management screenshot with phishing simulation records
Campaign managementSimulations
Zelfish analytics screenshot showing reports and user risk data
Risk analyticsInsights
Zelfish administrative screenshot showing training and security workflows
Training workflowRemediation
Train Like You Play

Awareness training that feels like a game — because it is one.

XP, ranks, streaks, team leaderboards and an arcade of security mini-games. We're a game studio that happens to do cybersecurity, and it shows.

🏆 Department Leaderboard SEASON 4 · WK 3

1
Treasury Squad
finance · 14 defenders
48,920 XP
2
Night Shift
it-ops · 9 defenders
41,300 XP
3
The Firewallers
support · 22 defenders
39,765 XP
4
People Ops
hr · 11 defenders
33,110 XP
RANK
L7
CYBER SENTINEL
2,140 XP3,000 to RCCS
ACHIEVEMENTS
🎣
🔑
🧠
🔥
🛡️
🎭
⭐
👑
The Content Engine

An entire universe of awareness content — not a slide library.

Posters, comics, an animated series, mini-games, music and family kits. Produced AI-fast and refreshed constantly, so the message never goes stale on the wall.

Series

The ZelSafe Series

A serialized animated show where AINA and the crew take down real-world scams.

 Arcade

Security Arcade

Phishing whack-a-mole, ransomware tower defense, password-fortress builder and more.

 Print

Poster Packs

Print-ready, fully-branded awareness posters — a fresh themed pack every month.

 Comics

Comic Issues

Downloadable comic series — each issue teaches one threat the memorable way.

 Audio

Music & Jingles

Catchy security anthems and mnemonic songs people genuinely can't unhear.

 Family

Home & Family Kits

Cyber-safety storybooks and guides that extend the culture beyond the office.

 Samples

Website Scam Samples

Safe fake-login, marketplace, donation and update-prompt examples for training.

 LMS

LMS-Ready Lessons

Short modules, quizzes and completion records for every awareness campaign.

 Calendar

Monthly Campaign Kits

Prebuilt themed drops with cards, posters, emails, audio and micro-lessons.
Threat Playbooks

What to do after something suspicious happens.

Fast response cards for the moments when employees need exact next steps, not a lecture.

🔗

I clicked a phishing link

Disconnect from the page, report the message, reset exposed credentials and let AINA build the incident timeline.

🔑

I shared my password

Change the password, revoke active sessions, enable MFA and check for mailbox forwarding rules.

📬

My email was hacked

Lock the account, review sent mail, inspect rules, alert contacts and preserve evidence for IT.

💸

I got a suspicious invoice

Verify through a trusted channel, do not reply to the email thread, and compare account details to known records.

🎭

I received a deepfake call

Use a pre-agreed safe phrase, hang up, call back through a known number and escalate urgent payment requests.

👤

My social account was taken over

Recover the account, rotate passwords, remove unknown apps and warn followers about scam messages.

Choose Your Path

Campaigns for every audience, not one generic lesson.

ZelSafe packages the same threat intelligence into the format each group needs: quick actions for employees, teachable moments for families, and measurable programs for teams.

🏢

For Employees

Five-minute lessons, report buttons, scam examples and just-in-time coaching.
🧭

For Security Teams

Risk dashboards, campaign planning, repeat-clicker remediation and board-ready reports.
🎓

For Schools

Student-safe posters, family handouts, phishing games and privacy basics.
🧑‍👩‍👧

For Families

Home cyber safety kits for passwords, gaming, social media, scams and devices.
📋

For Compliance

Evidence trails, completion records, RCF mapping and RCCS credential paths.
🤝

For MSPs

Reusable campaign packs, tenant separation, branded materials and client reporting.
Campaign Calendar

A full year of cybersecurity awareness themes.

Plan recurring campaigns around seasonal risk, employee behavior and the scams people are most likely to see that month.

January

Password Reset Hygiene

Start the year with password managers, passkeys and account recovery.

February

Romance & Social Scams

Teach emotional manipulation, fake profiles and payment red flags.

March

Tax & Invoice Fraud

Focus on attachments, fake portals, payment changes and W-2 requests.

April

Mobile Safety

Cover smishing, QR scams, malicious apps and fake update prompts.

May

Travel & Wi-Fi

Prepare teams for public networks, lost devices and vacation scams.

June

AI & Deepfakes

Train safe phrases, callback procedures and synthetic identity detection.

October

Cybersecurity Awareness Month

Run the flagship campaign with daily cards, posters, games and toolkits.

Holiday

Shopping & Donation Scams

Warn users about fake marketplaces, fundraisers and package notices.

Scam Gallery

Show people the attacks before attackers do.

Use real-looking but safe examples to teach pattern recognition across email, text, phone, social media, QR codes and fake websites.

📧

Email Phishing

Credential prompts, fake invoices, shared documents and account warnings.

💬

SMS & Messaging

Delivery alerts, bank texts, job scams, MFA code theft and urgent family requests.

▦

QR Scams

Restaurant menus, parking meters, posters and fake payment redirects.

🎭

Deepfake Scams

Voice cloning, video call phishing, executive impersonation and family emergencies.

🌐

Fake Login Pages

Cloud, banking, HR and social media login pages designed for simulations.

🛒

Marketplace Scams

Fake sellers, payment redirects, donation fraud and too-good-to-be-true listings.

Report & Respond

Make reporting the easiest action on the page.

Employees should never wonder what to do next. ZelSafe turns suspicious messages into reports, coaching, remediation and campaign intelligence.

Report a suspicious message

Forward an email, paste a link, upload a screenshot or describe the call. AINA triages the report and tells the user what to do next.

Report Email Check Link Upload Screenshot Ask AINA

Get an incident checklist

For risky clicks, credential exposure, account takeover, suspicious invoices, deepfake calls and social media scams.

Clicked Link Shared Password Deepfake Call Account Hacked
Security Culture Dashboard

Measure whether the campaign is changing behavior.

Track the metrics leaders need: who reports, who clicks, what training works and which threats need the next campaign.

0
Reports this month
0
Phish-prone rate
0
Training complete
AI
Top threat: deepfakes
Free Cyber Toolkit

Find your weak spots in five minutes. No cost, no catch.

Run these against your own organization right now — they're the fastest way to see exactly where the human risk is hiding.

🎣

Phishing Security Test

Test up to 100 users and get your org's Phish-Prone Percentage vs industry peers.

FREE · 5 MIN
🎭

Deepfake Detector Demo

See how convincing an AI voice and video clone of your exec really is — and learn the tells.

FREE · NEW
🔑

Weak Password Test

Scan your environment for breached, reused and crackable passwords in minutes.

FREE
📧

Email Exposure Check

Discover which of your organization's addresses are already exposed on the open web.

FREE
🌐

Domain Spoof Test

Find out if an attacker can spoof your domain to send email as you.

FREE
📊

Security Culture Assessment

Answer 7 questions and AINA builds you a tailored year-long program roadmap.

FREE
🔗

Scam Link Checker

Paste a suspicious URL and get a plain-English risk explanation before anyone clicks.

FREE
🕸️

Fake Website Sample Lab

Train users on safe mockups of login pages, donation sites and fake update prompts.

SAMPLES
The Credential Path

Training that ends in a real, verifiable certification.

Other platforms hand out completion badges. ZelSafe leads every employee to an accredited Rocheston credential — anchored on Rosecoin so it can never be faked.

EVERYONE

ZelSafe

Awareness Platform

The training, games and simulations that build the human firewall day to day.

→
THE GOAL
SPECIALIST

RCCS

Rocheston Certified Cybersecurity Specialist

The awareness credential employees earn by completing their path. Verifiable, shareable, Rosecoin-anchored.

→
ENGINEER

RCCE

Rocheston Certified Cybersecurity Engineer

The deep technical track for those who go further — ANAB-accredited, DoD 8140-approved. Explore RCCE Level 2.

Pricing

One platform. A plan for every team.

Per user, per year. Volume discounts kick in fast, and every paid plan can add the RCCS certification track.

THE FUNNEL
Free
Test the waters and find your risk.
$0
  • Phishing Security Test
  • Full free toolkit
  • Starter games & posters
  • AINA coaching
  • RCCS certification
Start free
SMB
Starter
Core training for small teams.
$18 /user/yr
  • Core training library
  • Phishing simulation
  • AINA Coach Lite
  • Basic analytics
  • RCCS certification
Choose Starter
MOST POPULAR
Pro
The full gamified experience.
$32 /user/yr
  • Everything in Starter
  • Full content universe
  • Gamification & arcade
  • Real-time coaching
  • Deepfake defense pack
Choose Pro
ENTERPRISE
Certified
Training plus the RCCS credential.
Custom
  • Everything in Pro
  • RCCS exam & credential
  • Compliance automation
  • SSO, integrations, API
  • Dedicated success manager
Talk to sales
From the front lines

Teams stopped dreading training — and started winning.

"

Our phish-prone rate fell from 31% to under 5% in two quarters. The leaderboard did what years of mandatory videos never could.

MR
Maya Reyes
CISO · regional bank
"

People actually ask for the next episode. AINA became a running joke in the office — the good kind. Security is finally part of the culture.

DT
Daniel Tran
IT Director · health system
"

The RCCS credential sealed it. Staff genuinely want it on their LinkedIn, so completion isn't a fight anymore. Audit prep is automatic now.

SK
Sara Khoury
Head of Compliance · MSP

Turn your weakest link into your strongest defense.

See ZelSafe and AINA in action. We'll run a free phishing test on your org and show you exactly where the risk is.

Get a Demo Run a Free Phishing Test
↑