Rocheston ZelSafe Download on the App Store
GLOBAL THREAT ASSESSMENT — EVERY NATION AFFECTED

The world is being robbed of $1.03 trillion a year. And it is getting worse.

Scams and cyber-fraud now drain more money from the world's citizens every year than the GDP of Switzerland. The United Nations calls the scam-center economy a threat to regional stability. National police forces report record losses year after year. This is no longer crime. This is a pandemic — and the first defense that works before the click is education.

$1.03T
Stolen from consumers worldwide in one year (GASA / Feedzai)
$10.29T
Projected total cost of cybercrime worldwide in 2025 (Cybersecurity Ventures)
~50%
Of global consumers targeted by scammers at least once a week
<24h
Nearly half of all scams completed within a single day
4%
Of victims worldwide who ever recover their money
00 / EXECUTIVE SUMMARY
THE WHOLE ARGUMENT IN 20 SECONDS

Scams are now a global trust crisis. Citizens lost over $1.03 trillion in the broadest global estimate (GASA/Feedzai 2024); U.S. reported cybercrime losses hit a record $20.9 billion in 2025, up 26% in a single year (FBI IC3); and recovery remains rare — only ~4% of victims ever get their money back. The common failure point is human recognition: people do not identify the scam before they click, pay, or trust. ZelSafe turns scam awareness into a low-cost ($1.99 Citizen price), visual, gamified, 60-language, zero-data, on-device training system for citizens, employees, schools, and governments — deployable through the App Store in minutes, from the organization behind the ANAB-accredited, DoD 8140-approved RCCE program.

DATA NOTE: GLOBAL SCAM-LOSS ESTIMATES VARY BY SURVEY SCOPE, METHODOLOGY, COUNTRIES COVERED, AND REPORTING RATES. THIS REPORT USES THE 2024 GASA/FEEDZAI $1.03T ESTIMATE AS THE BROADEST GLOBAL CONSUMER-LOSS BENCHMARK; THE NARROWER 2025 GASA SURVEY (46,000 ADULTS, 42 COUNTRIES) REPORTED ~$442B WITH 57% OF ADULTS ENCOUNTERING A SCAM IN THE PAST YEAR. NEWER 2025 TREND DATA (FBI IC3, GASA) IS INCORPORATED WHERE AVAILABLE. REPORTED FIGURES UNDERCOUNT TRUE LOSSES, AS MOST VICTIMS NEVER REPORT.

The Scam Clock.

HAPPENING RIGHT NOW

These counters started the moment you opened this page. They are running at the world's actual, documented rates. While you read this document, this is what the criminals take.

STOLEN FROM THE WORLD'S CITIZENS — SINCE YOU OPENED THIS PAGE
$0
RATE: $32,700 EVERY SECOND · $1.96 MILLION EVERY MINUTE · $2.8 BILLION EVERY DAY ($1.03T/YR, GASA)
PHISHING EMAILS SENT — SINCE YOU OPENED THIS PAGE
0
RATE: ~39,000 EVERY SECOND · 2.4 MILLION EVERY MINUTE · 3.4 BILLION EVERY DAY
RANSOMWARE ATTACKS ON ORGANIZATIONS — SINCE YOU OPENED THIS PAGE
0
1 ATTACK EVERY ~11 SECONDS — THE RING IS COUNTING DOWN TO THE NEXT ONE
TOTAL COST OF CYBERCRIME TO THE WORLD — SINCE YOU OPENED THIS PAGE
$0
RATE: ~$326,000 EVERY SECOND · $19.6 MILLION EVERY MINUTE ($10.29T/YR)
$32,700/SEC stolen from citizens by scams $2,400/SEC in ransomware damage alone $17,700/MIN lost to phishing $662/SEC stolen in the USA alone $245/SEC taken from American seniors 21 SEC — average time to the first click on a phishing email 16 HRS → 5 MIN — what AI did to the time needed to build a convincing phishing campaign
RATES DERIVED FROM: GASA $1.03T/YR CONSUMER LOSSES · 3.4B PHISHING EMAILS/DAY · CYBERSECURITY VENTURES $57B/YR RANSOMWARE DAMAGE & $10.29T/YR CYBERCRIME COST · FBI IC3 $20.9B US / $7.7B SENIORS (2025) · SEE FULL SOURCES BELOW
01 / A PLANET UNDER ATTACK

From Tokyo to London to Nairobi — no border stops this.

Scam syndicates operate like multinational corporations: industrial scam centers in Southeast Asia, laundering networks across Africa and the Gulf, AI-generated phishing in every language, targeting every time zone at once. The map below is not a map of incidents. It is a map of everywhere.

The global scam heatmap — documented national losses

VECTOR WORLD MAP · FIGURES FROM NATIONAL AUTHORITIES, UNODC & GASA (SEE SOURCES) · MOST RECENT REPORTED YEAR
USA
$20.9B reported in 2025
Germany
€260B+ annual cyber damage
United Kingdom
£1.1B+ fraud losses
Pakistan
4.2% of GDP lost to scams
Singapore
S$1.1B+ scam losses in 2024
Southeast Asia
Up to $37B/year scam-center economy
DOCUMENTED NATIONAL LOSSES / GDP IMPACT
EVERY SHADED LANDMASS: ACTIVELY TARGETED

Country by country: the seriousness, region by region

🇯🇵 Japan

¥100B+ / yr

Japan's National Police Agency reports record losses to social-media investment and romance fraud — on the order of ¥100+ billion in 2024 alone — layered on top of the long-running "special fraud" epidemic that targets the country's elderly with fake calls from "sons" and "officials." One of the world's most careful societies is losing at record pace.

🇦🇺 Australia

~$2B / yr

Even after one of the world's most aggressive national anti-scam programs — bank delays, telco blocking, a National Anti-Scam Centre — Australians still lost roughly $2 billion in 2024. The lesson regulators drew: infrastructure helps, but losses only fall where citizen awareness rises.

🇬🇧 United Kingdom · London

£1.1B+ / yr

UK Finance reports over £1.1 billion stolen through fraud in a single year — and fraud now accounts for around 40% of all recorded crime in England and Wales. In one of the world's great financial capitals, the single most common crime a citizen will experience is being scammed.

🇩🇪 Germany

€260B+ / yr

Industry association Bitkom estimates cyberattacks, sabotage and data theft cost German companies over €260 billion a year — roughly the GDP of Portugal, extracted annually from Europe's industrial engine. Phishing remains the number-one entry door.

🇫🇷 France & Europe

MILLIONS TARGETED

France's national cyber-victim assistance platform is overwhelmed by phishing, fake bank advisors, and CPF training scams; across the EU, regulators warn that AI-written phishing in flawless French, German, Italian and Spanish has erased the broken-grammar warning signs citizens were once taught to look for.

🇦🇪 UAE · Dubai

IMPERSONATION WAVE

Dubai Police and UAE banks run constant public warnings against a relentless wave of police-impersonation calls, fake bank alerts, delivery scams and crypto fraud targeting one of the world's most international, most banked populations — in a dozen languages at once.

🇮🇳 India

~$2.7B reported '24

Indian authorities logged cyber-fraud losses exceeding ₹22,800 crore in 2024 — with "digital arrest" scams so widespread that the Prime Minister warned the nation about them in a national address. Reported numbers are the tip: most Indian victims never file.

🇸🇬 Singapore

S$1.1B+ in '24

A nation of under six million people — among the most educated and digitally sophisticated on Earth — lost a record S$1.1+ billion in a single year. If it can happen in Singapore, it can happen anywhere. Singapore's response: treat scam education as national defense.

🇻🇳 Vietnam

3.6% OF GDP

GASA estimates Vietnamese citizens lose the equivalent of 3.6% of national GDP to scams — one of the highest rates on Earth — as the country's rapid digitalization outpaces citizen awareness.

🇵🇰 Pakistan

4.2% OF GDP

The worst-hit nation on the planet by share of income. Scams drain the equivalent of 4.2% of Pakistan's entire GDP every year — from families who can least afford to lose anything, with almost zero access to protection education in Urdu.

🇰🇪 Kenya & 🇳🇬 Nigeria

3.6% OF GDP (KE)

Kenya loses 3.6% of GDP; shopping and investment scams dominate across Kenya and Nigeria as mobile money adoption races ahead of awareness. Victims here report the highest emotional devastation in the world (GASA) — because the losses are life savings, not pocket change.

🇿🇦 South Africa & 🇵🇭 Philippines

3.4% OF GDP (ZA)

South Africa bleeds 3.4% of GDP; Filipino victims report among the deepest feelings of fear and vulnerability recorded in global surveys. Across the developing world the pattern repeats: the people losing the most are the people the security industry never built anything for.

Rich nations lose the most money. Poor nations lose the biggest share of their lives. Nobody is safe, and nobody is spared.— THE ONE FINDING EVERY NATIONAL REPORT AGREES ON
02 / THE TRAJECTORY

This is not a wave. It is a curve that only goes up.

Watch one country's official numbers over five years. The United States runs the world's most complete fraud-reporting system — and its curve is the shape of the whole world's problem.

Reported cybercrime losses, United States — FBI IC3, 2020–2025

SOURCE: FBI INTERNET CRIME COMPLAINT CENTER (IC3) ANNUAL REPORTS · REPORTED LOSSES ONLY — TRUE LOSSES ARE FAR HIGHER
$0 $5B $10B $15B $20B $25B $4.2B $6.9B $10.3B $12.5B $16.6B $20.9B 2020 2021 2022 2023 2024 2025
Losses have grown 5× in five years. +26% in 2025 alone — the first year ever above 1 million complaints. And 2025 marked a grim first: the FBI added an AI section to the report — 22,364 AI-enabled scam complaints, nearly $893 million in losses. Cybersecurity Ventures projects cybercrime's total cost to the world at $10.29 trillion in 2025 — which would make it the world's third-largest economy after the US and China. AI is accelerating the curve: flawless phishing in any language, deepfake video calls, cloned voices — generated in seconds, at zero cost to the criminal.
$37B/yr
Estimated annual losses to industrial scam centers in East & Southeast Asia alone — UN Office on Drugs & Crime
220,000+
People the UN estimates have been trafficked into scam compounds in Myanmar and Cambodia and forced to scam the world
31%
Of victims couldn't even tell whether AI was used in the scam that hit them (GASA)
67%
Of people are "confident" they can spot a scam — while the world loses a trillion dollars. Overconfidence is the scammer's best friend

What happens to stolen money

SOURCE: GASA GLOBAL STATE OF SCAMS 2024
96% NEVER SEEN AGAIN
Never recovered96%
Recovered by victims4%
There is no meaningful recovery. There is no insurance for most of the world. Once the money moves, it is gone — which means the only moment that matters is the moment before the click.

How victims pay the scammers

SOURCE: GASA / FEEDZAI 2024 — MOST COMMON PAYMENT CHANNELS
INSTANT = IRREVERSIBLE
Bank / electronic transfers~36%
E-wallets~28%
Cards, crypto & other~36%
Criminals deliberately steer victims to real-time, irreversible payment rails. By the time a bank's fraud team sees the transfer, the money has crossed three borders. Speed is their weapon. Recognition is yours.
03 / THE UNEQUAL WOUND

The poorer the country, the deeper the cut.

Rich-world victims lose the most per person — the average American victim loses $3,520, the average Dane $3,067. But measured against what people actually have, the developing world is being economically bled.

Share of national GDP lost to scams, per year

SOURCE: GLOBAL ANTI-SCAM ALLIANCE (GASA), GLOBAL STATE OF SCAMS 2023–2024
Pakistan
4.2%
Kenya
3.6%
Vietnam
3.6%
South Africa
3.4%
Brazil
3.2%
Thailand
3.2%
France
0.2%
Germany
0.2%
A country losing 3–4% of GDP to scams every single year is enduring a permanent, invisible natural disaster. And these are the exact populations with zero access to security awareness education in their own languages. The security industry never built anything for them. Until now.
04 / COMPANIES UNDER SIEGE

Phishing. Ransomware. Deepfake CFOs. Business is bleeding too.

The same criminal machine targets organizations — and the entry point is almost never the firewall. It is a human being who was never trained to recognize the attack.

~3.4B
Phishing emails estimated to be sent every single day, worldwide
68%
Of data breaches involve the human element — a person clicking, trusting, or being manipulated (Verizon DBIR)
$4.88M
Average total cost of a single data breach (IBM Cost of a Data Breach, 2024)
59%
Of organizations were hit by ransomware in a single year (Sophos State of Ransomware)
$1.1B
Ransomware payments extracted in a single record year (Chainalysis)
$55B+
Cumulative global exposed losses to Business Email Compromise — the "fake CEO email" — tracked by the FBI over a decade

And the burden does not fall equally. A Fortune 500 bank can spend half a million dollars a year on phishing simulations, security awareness platforms, and a dedicated training team. A 40-person accounting firm in Manchester, a family logistics company in Mumbai, a clinic in Nairobi, a school district in Ohio — they face the same attackers, with the same deepfakes and the same AI-written phishing, and they can afford none of it. Studies consistently show a large share of cyberattacks target small and mid-size businesses precisely because criminals know they are undefended — and for many small firms, one successful attack is an extinction event.

The enterprise security industry built a fortress for the top 1% of organizations — and left 99% of businesses, and 100% of citizens, outside the walls.— WHY THE CURVE KEEPS RISING
05 / THE HUMAN COST

Behind every statistic is a person who trusted the wrong message.

Documented, real-world cases. They happened to careful, intelligent, professional people — because modern scams are engineered to defeat intelligence. Only recognition defeats them.

DEEPFAKE · HONG KONG · 2024

The finance employee who joined a video call with his own "CFO" — except every face on the call was AI.

A finance worker at global engineering firm Arup was invited to a video conference with his UK-based chief financial officer and colleagues. He recognized their faces. He heard their voices. He made 15 transfers as instructed. Every participant on that call was a deepfake. The company confirmed the fraud publicly.

LOSS: ~US $25.6 MILLION (HK$200M)
INVESTMENT / "PIG BUTCHERING" · USA · 2023

The bank CEO who fell so deep into a crypto scam that his 100-year-old bank collapsed.

Shan Hanes, CEO of Heartland Tri-State Bank in Kansas, was groomed by a long-con crypto investment scheme. Chasing his "returns," he embezzled $47.1 million and wired it to the fraudsters. The century-old community bank collapsed. He was sentenced to over 24 years in federal prison. If a bank CEO can be taken, anyone can.

LOSS: $47.1 MILLION · ONE BANK DESTROYED
ELDER FRAUD · WORLDWIDE · ONGOING

The grandmother who gets a call: "Grandma, it's me — I'm in trouble, please don't tell Mom."

The oldest scam on Earth, now supercharged by AI voice cloning that can imitate a grandchild from a three-second clip. The FBI recorded $7.7 billion lost by Americans over 60 in 2025 alone — up 59% in a single year, averaging $38,500 per victim. Behind that number: retirees handing gift cards to strangers, wiring life savings, losing fifty years of work in a single afternoon.

US SENIORS' LOSSES, 2025: $7.7 BILLION — UP 59%
ROMANCE SCAM · GLOBAL · ONGOING

The son who watched his widowed mother send her savings, month after month, to a man who never existed.

Romance scams follow a script investigators can recite: months of daily affection, a stolen profile photo, then the emergency — a medical bill, a customs fee, a frozen account. Victims lose money and are silenced by shame. Most victims worldwide never report, which means every statistic in this document is an undercount.

MOST VICTIMS NEVER REPORT. THE REAL NUMBER IS HIGHER.
JOB SCAM · EVERYWHERE · ACCELERATING

The student who got her "dream remote job" — and became an unwitting money mule.

"Congrats on the role! First task: we'll send funds to your account — withdraw and forward them to our vendor, keeping 10%. Also buy your equipment up front." A money-mule and advance-fee scam in one message, aimed at students, graduates, and job seekers in distress. Some victims end up criminally liable for the money laundered through their accounts.

VICTIMS LOSE MONEY — AND SOMETIMES FACE CHARGES
TRAFFICKING · SOUTHEAST ASIA · 2023–2025

The scammers themselves are often victims — trafficked into compounds and forced to scam.

The UN estimates 220,000+ people have been lured by fake job ads into fortified scam compounds in Myanmar and Cambodia, held under threat of violence and forced to run romance and investment scams around the clock. Crackdowns in 2025 freed thousands from compounds like Myanmar's KK Park. This is what a trillion-dollar criminal industry looks like from the inside.

A CRIMINAL INDUSTRY WITH VICTIMS AT BOTH ENDS
06 / THE WORLD FIGHTS BACK — AND STILL LOSES GROUND

Thousands of arrests. Hundreds of millions seized. And the losses still grew.

2024 · 61 COUNTRIES

INTERPOL Operation First Light

A coordinated global sweep against phishing, romance and investment fraud networks — one of the largest anti-fraud operations ever conducted.

3,950 ARRESTS14,643 SUSPECTS IDENTIFIED~$257M SEIZED
2024 · 19 AFRICAN NATIONS

INTERPOL / AFRIPOL Operation Serengeti

A two-month continental operation against ransomware, business email compromise and online scam syndicates.

1,006 ARRESTS~$193M IN LINKED LOSSES134,000+ MALICIOUS NETWORKS DISRUPTED
2023–2025 · SOUTHEAST ASIA

Scam-compound crackdowns — Myanmar, Cambodia, Laos

Multinational raids on industrial scam centers repatriated tens of thousands of trafficked workers and exposed a criminal economy the UN values at up to $37 billion a year in the region. When one compound falls, the syndicate relocates across a border within weeks.

THOUSANDS FREEDSYNDICATES RELOCATE & REBUILD

Every investigator reaches the same conclusion: enforcement is essential — and it arrives after the money is gone. Only 4% of victims ever recover anything. You cannot arrest your way out of a trillion-dollar crime wave, and you cannot firewall your way out of an attack aimed at human trust.

The only defense that fires before the click is a human being who recognizes the scam on sight.

07 / THE EDUCATION GAP

Everyone agrees education is the answer. So why is nobody educated?

💸

Cybersecurity education is priced like enterprise software — because it is enterprise software

The security-awareness category was built around enterprise contracts, multi-seat pricing, simulations, dashboards, and annual procurement cycles. Platforms charge $10–$30 per employee per year, phishing-simulation programs stack on top, and large corporate programs routinely run $250,000 to $500,000+ a year. The result is brutal arithmetic: protection exists — for the payroll of a Fortune 500. Small businesses, schools, families, retirees, and entire nations are priced out.

🌀

The threat mutates monthly. The training updates yearly.

In 24 months criminals added deepfake video calls, AI voice cloning, QR "quishing" on parking meters, fake toll texts, and AI-written phishing with perfect grammar in every language. The annual compliance module is obsolete before the auditor signs it. 31% of victims couldn't even tell if AI was used against them.

😴

Corporate training is built to be endured, not remembered

The mandatory annual module. Employees clicking through slides at 2x. A checkbox for the auditor. Completion rates look great; recognition rates don't move — because people learn to spot scams by seeing the actual scam message, repeatedly, in a format their brain enjoys, not by reading policy PDFs.

🌍

The people losing the most are served the least

Pakistan, Kenya, Vietnam, Brazil, the Philippines — the hardest-hit populations on Earth. Now try to find scam education in Urdu, Swahili, Vietnamese, Portuguese or Tagalog. It barely exists. The industry publishes in English, for wealthy markets, at enterprise prices. Billions of people have literally no access to protection knowledge in their own language.

The solution is not complicated. It is simply universal: every citizen on this planet — from child to grandmother — educated to recognize every scam type on sight.

Not just the employees of companies that can afford half-a-million-dollar phishing-simulation programs. Everyone. The student getting her first job offer. The grandfather answering the phone. The shop owner in Lagos. The nurse in Manila. The new employee in Frankfurt. When recognition is universal, the scam economy's raw material — the untrained human — disappears.

CHILDREN & TEENSSTUDENTSEMPLOYEESSMALL BUSINESSESPARENTSGRANDPARENTSEVERY LANGUAGEEVERY COUNTRY
08 / THE ANSWER

ZelSafe: the world's first citizen-scale scam-awareness system — visual, multilingual, private, and affordable enough for every person on Earth.

For individuals, ZelSafe Citizen delivers full scam-recognition training on the phone for $1.99, forever: no ads, no subscription, no account, no portal, no tracking, no data collected. For organizations, users can optionally upgrade to ZelSafe Enterprise for $4.99 per user per year — less than the price of one coffee — to complete and earn the RCCS certification, learn SOC 2, HIPAA, and ISO 27000-family compliance requirements, and push their RCCS certificate and audit report to the ZelSafe Private Dashboard for compliance training completion management.

$1.99
per person — no ads, no subscription, no account, no tracking, no nonsense
ONE COFFEE~$5.00 · gone in 10 minutes
VS
ZELSAFE CITIZEN$1.99 · no subscription
VS
AVERAGE US SCAM LOSS$3,520 · per victim

ZelSafe is not another detector that tells you a message was a scam after it arrives. It is a visual learning system that trains your eye to recognize every major scam pattern before you ever face it — the way pilots train in simulators before they fly.

✓ AND THE SCIENCE SAYS IT WORKS

At baseline, 33.1% of employees are susceptible to phishing. With security awareness training, susceptibility falls by over 40% in 90 days — and by up to 86% within a year. Awareness is not a soft measure. It is the single most effective defense ever measured against scams — and ZelSafe delivers it for $1.99.

🃏

519 visually stunning scam cards

Each card is a self-contained, beautifully illustrated lesson on one scam — how it works, the red flags, exactly what to do. Understood in 60 seconds, remembered for years.

💬

Real sample scam messages

See the actual text you'll receive — the fake Apple ID lock, the phony delivery fee, the "congrats on the remote role" money-mule pitch — word for word, before scammers send it to you.

🎮

Quizzes, badges & mastery

Quick Quiz, Category Quiz, the 50-question Cyber Safety Challenge. Badges, 16-category mastery tracking, the ZelSafe Master award. Learning that feels like a game sticks.

🔊

Audio, video & daily cards

A fresh scam card every day, audio narration on the go, video content — a complete multi-format curriculum in your pocket.

🗓️

New threats, every single month

Scams evolve monthly — so does ZelSafe. New cards, new AI-threat briefings, new audio and video, continuously. Your protection never goes stale.

🌐

60 languages · worldwide · 1 App Store

Lessons, scam examples, audio, training flow, and UI are in the user's own language. This is native learning, not a translation gimmick.

🔒

Zero data collection

ZelSafe teaches you. It does not track you. No accounts harvested, no behavior sold, nothing to breach. Privacy is the architecture, not a feature tier.

🛡️

Built by Rocheston

The organization behind the ANAB-accredited, DoD 8140-approved RCCE program — the team that trains professional cybersecurity engineers, now teaching every citizen.

Available in 60 languages, across all supported App Store countries.

Scammers localize instantly. ZelSafe does too. The lessons, scam examples, red flags, quizzes, audio, training flow, and interface are delivered in the learner's own language. Not a gimmick. Not English-first content with a label changed. Truly native scam education.

60
LANGUAGES BUILT IN
🇺🇸
English
English
🇯🇵
Japanese
日本語
🇩🇪
German
Deutsch
🇫🇷
French
Français
🇸🇦
Arabic
العربية
🇪🇸
Spanish
Español
🇮🇳
Hindi
हिन्दी
🇮🇳
Tamil
தமிழ்
🇮🇳
Malayalam
മലയാളം
🇮🇳
Telugu
తెలుగు
🇮🇳
Kannada
ಕನ್ನಡ
🇧🇩
Bengali
বাংলা
🇮🇳
Marathi
मराठी
🇮🇳
Gujarati
ગુજરાતી
🇮🇳
Punjabi
ਪੰਜਾਬੀ
🇵🇰
Urdu
اردو
🇨🇳
Chinese
中文 简体
🇹🇼
Chinese
中文 繁體
🇰🇷
Korean
한국어
🇧🇷
Portuguese
Português
🇮🇹
Italian
Italiano
🇷🇺
Russian
Русский
🇳🇱
Dutch
Nederlands
🇵🇱
Polish
Polski
🇹🇷
Turkish
Türkçe
🇻🇳
Vietnamese
Tiếng Việt
🇹🇭
Thai
ไทย
🇮🇩
Indonesian
Bahasa Indonesia
🇲🇾
Malay
Bahasa Melayu
🇬🇷
Greek
Ελληνικά
🇮🇱
Hebrew
עברית
🇮🇷
Persian/Farsi
فارسی
🇰🇪
Swahili
Kiswahili
🇺🇦
Ukrainian
Українська
🇳🇵
Nepali
नेपाली
🇵🇭
Filipino
Filipino
🏴
Catalan
Català
🇭🇷
Croatian
Hrvatski
🇨🇿
Czech
Čeština
🇭🇺
Hungarian
Magyar
🇮🇳
Odia
ଓଡ଼ିଆ
🇸🇰
Slovak
Slovenčina
🇸🇮
Slovenian
Slovenščina
🇸🇪
Swedish
Svenska
🇫🇮
Finnish
Suomi
🇩🇰
Danish
Dansk
🇳🇴
Norwegian
Norsk
🇷🇴
Romanian
Română
🇪🇹
Amharic
አማርኛ
🇳🇬
Hausa
Hausa
🇳🇬
Igbo
Igbo
🇲🇲
Burmese
မြန်မာ
🇱🇰
Sinhala
සිංහල
🇳🇬
Yoruba
Yorùbá
🇿🇦
Zulu
isiZulu
🇰🇿
Kazakh
Қазақша
🇦🇲
Armenian
Հայերեն
🇷🇸
Serbian
Српски
🇦🇿
Azerbaijani
Azərbaycanca
🇧🇬
Bulgarian
Български
Urdu, Swahili, Hindi, Portuguese, Filipino, Vietnamese, Arabic, Spanish, Kazakh, Armenian, Serbian, Azerbaijani, Bulgarian and more. Source: ZelSafe Settings language picker list, updated to 60 languages. Availability is framed as worldwide across all supported App Store countries.

Beautiful. Playful. Impossible to put down.

Security training has always looked like homework. ZelSafe looks like the best-designed game on your phone — because awareness only works if people want to open the app.

519 stunning visual cards

Every card is a piece of art — bold, colorful, cinematic. Scam education that people screenshot and share.

Gamified to the core

Quizzes, streaks, badges, mastery levels, the ZelSafe Master crown. Learning that feels like winning.

60 languages, one design

The same gorgeous experience in Urdu, Swahili, Hindi, Portuguese, Filipino, Arabic, Kazakh, Armenian, Serbian, Azerbaijani, Bulgarian — lessons, audio, scams, training, and UI in the language people actually think in.

Audio & video built in

Narrated cards for the commute, video briefings for the visual learner. A full curriculum in every format.

Fresh every month

New scam cards, new AI-threat briefings, new audio and video — Rocheston ships updates monthly, forever.

Private by architecture

Zero data collected, sent, or processed. Your learning is yours alone — nothing exists to be breached.

Every scam. Every category. Sixteen domains of protection.

romance scamsphishingsmishingdeepfakesAI voice cloningparking QR scamspig butcheringcrypto fraudjob scamsmoney mulesgift card scamstech support scamsgrandparent scamsfake invoicesdelivery scamstoll-fee textsaccount phishingcharity fraudransomware awarenesspublic Wi-Fi risksidentity theftsocial media privacypassword securitykids & teens safety+ new threats monthly
RCCS CERTIFICATION — BUILT INTO THE ENTERPRISE PATH

Cybersecurity specialist skills for 3 billion people.

With ZelSafe Enterprise, users complete the lessons and earn the RCCS certification. No exams. No proctors. No surveillance portal. The training teaches the practical awareness and compliance skills corporate auditors expect for SOC 2, HIPAA, and ISO 27000-family programs.

  • 01Finish the lessonsLocal-language lessons, audio, scam simulations, quizzes, and UI.
  • 02RCCS is generatedComplete the required lessons and the certificate is created.
  • 03Push proof to dashboardShare the RCCS certificate and audit report to ZelSafe Private Dashboard.
  • 04Track completionEmployers see training completion, audit reports, readiness, and compliance mapping.

All this for less than the price of coffee.$1.99 Citizen training. Optional $4.99/user/year Enterprise subscription. Zero data collection by ZelSafe.

09 / FOR ORGANIZATIONS

Security awareness was built for enterprises. ZelSafe is built for everyone.

Traditional security-awareness platforms were designed for corporate programs: sales calls, annual contracts, admin consoles, phishing simulations, integrations, and custom pricing. Those tools can be useful for large enterprises. But they were never designed to reach every employee, every family, every retiree, every student, and every citizen. ZelSafe uses a different model: app-based, visual, multilingual, zero-data scam-awareness education at a flat Citizen price of $1.99 per person. Organizations that need the Enterprise layer can add campaign management, reporting, phishing simulations, workforce-readiness tools, RCCS certification access, SOC 2 / HIPAA / ISO 27001-aligned training, employer audit reports, and compliance requirement mapping for $4.99 per user per year.

The use case: you need to train 50 · 100 · 5,000 · 10,000 · 100,000 employees. Today.

Here is what that costs on leading enterprise security awareness platforms — using published list pricing and independent procurement benchmarks for the category — versus ZelSafe Citizen at a flat $1.99 per employee. The optional Enterprise subscription is $4.99 per user per year for organizations that need management, reporting, certification access, compliance training, and audit-ready evidence.

CATEGORY BENCHMARK — ENTERPRISE SECURITY AWARENESS*
$20–$45
PER USER / PER YEAR
+ SALES CALLS · ANNUAL CONTRACTS · TIERS · ADD-ONS
VS
ROCHESTON ZELSAFE
$1.99
CITIZEN PRICE
NO ADS · NO SUBSCRIPTION · NO TRACKING · NO PORTAL
50 employeesSMALL BUSINESS
$2,250MAX CATEGORY BENCHMARK / YR*
VS
$99.50ZELSAFE CITIZEN — TOTAL
SAVE 95.6%
100 employeesGROWING COMPANY
$4,080MAX CATEGORY BENCHMARK / YR*
VS
$199FOR ALL 100 EMPLOYEES. TOTAL.
SAVE 95.1%
5,000 employeesMID-MARKET
$165KMAX CATEGORY BENCHMARK / YR*
VS
$9,950ZELSAFE CITIZEN — TOTAL
SAVE 94.0%
10,000 employeesENTERPRISE
$300KMAX CATEGORY BENCHMARK / YR*
VS
$19,900ZELSAFE CITIZEN — TOTAL
SAVE 93.4%
100,000 employeesGLOBAL / GOVERNMENT
$1.5M+MAX CATEGORY BENCHMARK / YR — EST.*
VS
$199,000ZELSAFE CITIZEN — TOTAL
SAVE 86.7%

This is a category-level pricing benchmark, not a feature-equivalence claim. Traditional platforms may include phishing simulations, admin consoles, integrations, and risk scoring. ZelSafe Citizen focuses on universal scam-awareness education, certificates, and simple deployment at the permanent $1.99 public price: no ads, no account, no portal, no tracking, and no data collected. ZelSafe Teams and Enterprise add the optional campaign, reporting, phishing simulation, workforce-readiness, RCCS certification access, SOC 2 / HIPAA / ISO 27001-aligned training, employer audit reports, and compliance requirement mapping for organizations at $4.99 per user per year.

And that's list-price theory. Independent procurement benchmarks of what real customers actually pay in this category show the average SMB contract runs into the high four figures per year, and the average enterprise contract into the high five figures per year — and most major platforms don't publish list prices at all: pricing sits behind sales calls, custom quotes, and annual contracts.

* PRICING SOURCES — VERIFY THEM YOURSELF (RETRIEVED JULY 2026) Category pricing reflects the published list rates of leading security awareness training platforms ($20–$45 per user per year at published tiers, per-seat monthly pricing billed annually) combined with independently reported procurement benchmarks and volume-discount patterns from software-buying intelligence services (G2, TrustRadius, Vendr, SpendHound), retrieved July 2026.
Ranges combine published list rates with independently reported volume-discount patterns; enterprise figures at 100k seats are estimates from those benchmarks, since 1,000+ seats require a custom quote. Platform products include admin consoles and phishing simulation; ZelSafe Citizen delivers awareness training and certificates on-device at $1.99, while the optional Teams and Enterprise layer adds management, reporting, phishing simulations, workforce-readiness tools, RCCS certification access, SOC 2 / HIPAA / ISO 27001-aligned training, employer audit reports, and compliance requirement mapping at $4.99 per user per year. All trademarks belong to their respective owners. Prices vary by tier, term and negotiation — which is exactly the point: ZelSafe publishes simple pricing, with the Citizen app staying $1.99 forever.
ENTERPRISE COMPLIANCE LAYER — OPTIONAL AT $4.99 / USER / YEAR

For employers, ZelSafe Enterprise lets users upgrade, complete, and earn the RCCS certification while learning SOC 2, HIPAA, and ISO 27000-family compliance requirements. Employees can push their RCCS certificate and audit report to the ZelSafe Private Dashboard, where employers track compliance training completion, workforce readiness, phishing simulations, and audit evidence. Employers can also verify RCCS credentials directly. Citizen remains the zero-data mobile app; Enterprise adds management without turning training into surveillance.

// SOC 2? HERE IS SOMETHING STRONGER THAN ANY CERTIFICATE:

Nothing collected.

Nothing stored.

Nothing transmitted.

Nothing sold. Ever.

EVERYTHING STAYS ON THE DEVICE. PERIOD.

From the ZelSafe Privacy Policy: "You cannot breach data you never store. There is no ZelSafe database to be subpoenaed." No accounts. No identifiers. No analytics SDKs. No cloud. No server anywhere that has ever seen a single byte about your people. Deploy it in the most sensitive environments on Earth: your review focuses on the app binary, its App Store privacy label, and this policy — because on Rocheston's side, there is nothing there at all.

✓ GOVERNMENT AGENCIES ✓ MILITARY INSTALLATIONS ✓ BANKS ✓ HOSPITALS ✓ DEFENSE CONTRACTORS ✓ SCHOOLS & UNIVERSITIES

The adoption-hurdle checklist: every wall between a data-collecting vendor and your deployment — and how ZelSafe walks through all of them

COMPLIANCE / PRIVACY HURDLETYPICAL DATA-COLLECTING PLATFORMROCHESTON ZELSAFE — ZERO DATA
GDPR — Data Processing Agreement (DPA)Required. Weeks of legal negotiation before anyone trains.Not required. No personal data is processed on your behalf.
GDPR Art. 5 — Data minimizationManaged by policy: collect, then promise to limit.Absolute. The fullest form of minimization: collect nothing at all.
GDPR — Subject access & deletion requestsBuild workflows, answer within 30 days, forever.Nothing to request. No data held. Delete the app = total, instant erasure.
CCPA / CPRA — "Do Not Sell or Share"Disclosures, opt-out links, broker audits.Nothing exists to sell or share. Ever. Architecturally.
Cross-border transfers (SCCs / Schrems II)Transfer-mechanism review for every region.No transfer exists. Data never leaves the device, so no border is ever crossed.
Data residency requirementsRegional hosting negotiations, extra cost.Residency = your employee's pocket. Always in-country, by definition.
SOC 2 / ISO 27001 vendor auditDemand reports, review findings annually.Nothing to audit. No server of ours ever touches your people's data.
FedRAMP (US federal cloud)Cloud authorization — months to years.Doesn't apply. There is no cloud component to authorize.
Vendor security questionnaire300 lines, weeks of back-and-forth.Nearly every line: N/A. Zero-data architecture. One afternoon.
Third-party / vendor risk assessmentFull TPRM cycle before purchase approval.Minimal surface. There is no data relationship to assess.
Breach notification (GDPR 72h, state laws)Joint incident-response planning with vendor.Cannot occur. You cannot breach data that was never stored.
Subpoena / legal hold on vendor dataVendor can be compelled to hand over records.No database to subpoena. There is nothing to compel.
Employee monitoring / EU works councilsActivity tracking triggers consultation duties.No tracking. Nothing to consult about — learning stays with the learner.
COPPA — children under 13Age gates, parental consent flows.No data from any user of any age. Safe for every classroom.
FERPA — student recordsEducation-record controls and agreements.No education record is ever created on our side, transmitted, or held.
HIPAA-adjacent staff environmentsBAA discussions, data-flow mapping.No new data surface introduced. Hospitals deploy without a second thought.
Analytics & advertising SDKsFirebase, Meta, Mixpanel embedded — must be disclosed.Zero SDKs. No analytics, no attribution, no trackers, no pixels.
Sub-processor lists & change noticesOngoing monitoring of the vendor's vendors.No sub-processors. Nothing is processed, so nobody processes it.
Data retention & deletion schedulesPolicies to define, enforce, and prove.Retention lives only on the device. Delete the app — everything is gone, instantly.
Account credentials / SSO attack surfaceLogins, passwords, SSO integration = phishing target.No accounts. No logins. No credentials. The attack surface is zero.
Cloud misconfiguration / insider accessA real, recurring cause of vendor breaches.Impossible. No cloud to misconfigure, no insider with anything to access.
TIME YOUR LEGAL TEAM SPENDSMONTHS. EVERY YEAR.ONE AFTERNOON. ONCE.
FRAMING NOTE (FROM ZELSAFE PRIVACY POLICY §7): ZELSAFE DOES NOT CLAIM SOC 2, ISO 27001, OR FEDRAMP CERTIFICATION — THOSE FRAMEWORKS AUDIT HOW A VENDOR PROTECTS PERSONAL DATA IT PROCESSES ON ITS SYSTEMS. ZELSAFE PROCESSES NO PERSONAL DATA ON ANY SERVER, SO THE OBLIGATIONS THESE HURDLES ENFORCE SIMPLY DO NOT ARISE. THE MOST SECURE DATA IS THE DATA THAT WAS NEVER COLLECTED.

The 30-second drill

01

1,000 employees? Get them downloading.

Each employee installs ZelSafe on their iPhone — or you push it to every device at once through Apple Business Manager. No console. No onboarding project. No complex software. Simple as that.

02

They finish. They send. Themselves.

On completion, each employee generates their certificate + audit log — with completion tracking: who, what, when — created entirely on their device, and sends it straight to the employer with one tap. You know exactly who completed, without deploying anything.

03

Your entire workforce. Started in 30 seconds.

That is the full deployment: a download link in one email. While competitors are scheduling your first demo call, your people are already on card 12.

HOW MUCH? HOW MUCH? HOW MUCH?
$199
FOR ALL 100 EMPLOYEES. TOTAL.
GET STARTED — THAT IS THE POWER OF ZELSAFE
📐 BREAK-EVEN MATH — FOR THE BOARD SLIDE

One average U.S. scam victim loses $3,520 (GASA 2024). That single loss equals the Citizen cost of protecting 1,768 people with ZelSafe. A 100-person company costs $199 total for Citizen training — under 6% of one average loss. If ZelSafe prevents one incident, ever, it has paid for itself roughly 17 times over.

The security review that answers itself

Every CISO, ministry legal team, and procurement officer asks the same six questions. Here are the six answers — each one flowing directly from the zero-data architecture documented in the ZelSafe Privacy Policy:

"Do you have SOC 2 / ISO 27001?"

Those certifications audit how a vendor protects customer data on its servers. ZelSafe has no servers touching your data — no personal data is processed anywhere. Enterprise can provide SOC 2 and ISO 27001-aligned training and audit evidence for employers; it is not a claim that the zero-data Citizen app itself holds those vendor certifications.

"Is it FedRAMP authorized?"

FedRAMP authorizes cloud services. ZelSafe has no cloud component — there is nothing to authorize. Your standard mobile-app vetting becomes the shortest review your security team has ever run: no accounts, no network transmission of personal data, no analytics SDKs to inspect.

"Send us your DPA for GDPR / CCPA."

A data processing agreement governs a vendor that processes personal data on your behalf. ZelSafe processes none. No DPA is required — this is data minimization (GDPR Art. 5) in its fullest possible form: collect nothing at all.

"What's the breach exposure?"

Zero. There is no ZelSafe database holding your employees' data to be breached, leaked, or subpoenaed. No cross-border transfer questions, no data-residency questions — no personal data ever crosses a network to us.

"COPPA? FERPA? We have students."

ZelSafe collects no personal information from any user of any age — architecturally. Schools, universities, and youth programs deploy with no children's-privacy or student-records exposure whatsoever.

"Complete our 300-line security questionnaire."

Gladly — nearly every line gets the same answer: N/A, zero-data architecture, see Privacy Policy §7. What normally consumes a quarter of back-and-forth collapses into a single afternoon read.

✈️

TRY THIS IN THE MEETING — VERIFY OUR BIGGEST CLAIM IN 10 SECONDS

Turn on Airplane Mode. Open ZelSafe. Everything works — every card, every quiz, every certificate — identically, forever. An app that never needs the network to function is an app that never exfiltrates anything. (Core training is fully offline; new monthly threat cards arrive through ordinary App Store updates.) No other security awareness product on Earth will invite you to run this test.

Deployed in the next minute — not the next quarter

TYPICAL ENTERPRISE SECURITY AWARENESS PLATFORM
DEMO CALLS PRICING NEGOTIATION LEGAL & DPA REVIEW SECURITY QUESTIONNAIRE PROCUREMENT IT ROLLOUT PROJECT ~90+ DAYS
ROCHESTON ZELSAFE
SEARCH "ZELSAFE" TAP $1.99 EMPLOYEE IS TRAINING ~60 SECONDS

Side by side. One look. You already know.

Traditional Enterprise Awareness Platforms
THE ENTERPRISE-FIRST MODEL*
$20–$45
PER USER / PER YEAR + ADD-ONS
HOW YOU BUY ITSales calls, custom quotes, tier negotiations, annual contracts. 25-seat minimum.
TIME TO DEPLOYDemo → legal → DPA → security questionnaire → procurement → IT rollout. ~90+ days.
YOUR EMPLOYEES' DATAAccounts created, activity tracked, phishing-test results stored on vendor servers.
COMPLIANCE REVIEWVendor risk assessment, data processing agreement, months of legal back-and-forth.
HOW EMPLOYEES LEARNSlide modules and compliance videos, clicked through at 2× speed for the auditor.
LANGUAGESEnglish plus a limited set — extra content tiers for broader coverage.
AT HOMELicensed for the workplace. The employee's family gets nothing.
THE UNIVERSAL MODEL
Rocheston ZelSafe
THE NEXT MINUTE
$1.99
CITIZEN PRICE — FOREVER. ENTERPRISE SUBSCRIPTION IS OPTIONAL AT $4.99/YEAR.
HOW YOU BUY ITTap once on the App Store. No calls, no quotes, no minimum for Citizen training — from 1 employee to 1 million. Enterprise management, compliance training, RCCS certification access, and audit reporting are optional at $4.99/user/year.
TIME TO DEPLOY~30 seconds. Download link in one email, or push fleet-wide via Apple Business Manager. Done.
YOUR EMPLOYEES' DATAZERO. Nothing collected, stored, or transmitted. Everything stays on the device. Safe for government and military environments.
COMPLIANCE REVIEWNo Rocheston-held employee data to review. Enterprise adds SOC 2, HIPAA, and ISO 27001-aligned training paths, employer audit reports, and requirement mapping — without turning Citizen into a surveillance portal.
HOW EMPLOYEES LEARN519 stunning visual cards, real sample scams, quizzes, badges, audio, video — training people race to finish.
LANGUAGES60 languages, worldwide availability — Urdu, Swahili, Hindi, Arabic, Thai, Vietnamese, Kazakh, Armenian, Serbian, Azerbaijani, Bulgarian — all included, day one.
AT HOMEThe knowledge goes home with them. The same app keeps teaching after hours — and what they learn protects their whole family, grandmother included.
ONE PROBLEM. A NEW MODEL.

The CEO moment — from decision to deployed, in one afternoon

Picture the alternative first: a CISO evaluates platforms for three months, sits through vendor demos, negotiates a contract, waits for legal to review the data processing agreement, then runs a six-week IT rollout. Now picture ZelSafe:

1

The CEO sees the price

$1.99 per employee for Citizen training. For 50 employees, that's $99.50 — less than the coffee run for one meeting. If the company wants enterprise management, RCCS certification, compliance training, and audit reporting, the optional Enterprise layer is $4.99 per user per year — less than one coffee a year.

2

One purchase. Done.

Buy Citizen licenses through Apple Business Manager and push to every company iPhone via MDM — or simply tell the team "install it, expense the $1.99." Either way: deployed today, not next quarter.

3

Employees actually finish it

Daily cards, quizzes, badges — five minutes a day, and it's genuinely fun. On completion, each employee earns a certificate and emails their completion report to HR.

4

Leadership sees the charts

For organizations that choose Enterprise, employees can push their RCCS certificate and audit report to the ZelSafe Private Dashboard. Leadership sees compliance training completion, workforce-readiness charts, employer audit reports, and SOC 2, HIPAA, and ISO 27000-family requirement mapping — with zero employee data leaving the device unless the employee shares the report.

And it never goes stale: Rocheston ships new threat cards, new AI-scam briefings, new audio and video every single month — so the workforce you trained in January still recognizes the scam invented in June. Immediate deployment. Continuous updates. This is how enterprise security awareness should have always worked.

The math, one more time: a 200-person company gets continuously updated, gamified, 60-language Citizen awareness with certificates for $398 total. If it wants the optional Enterprise subscription with management, reporting, phishing simulations, workforce-readiness tools, RCCS certification access, SOC 2 / HIPAA / ISO 27001-aligned training, employer audit reports, and compliance requirement mapping, the total is $998 a year. The industry-standard alternative at enterprise scale runs $250,000–$500,000 a year. That is not a discount. That is a different universe.

10 / FOR GOVERNMENTS & NATIONS

To every government on Earth: you can stop the bleeding for less than $2 per citizen.

You are watching your citizens lose billions, year after year. You run awareness campaigns, TV spots, posters in the metro — and the losses keep climbing. Here is the simplest national cybersecurity policy ever written: put ZelSafe on every citizen's phone. Ask them to complete it. Done.

Protect your entire population — versus what scammers take from them in one year

POPULATION × $1.99 CITIZEN PRICE VS DOCUMENTED / ESTIMATED ANNUAL NATIONAL SCAM LOSSES (GASA, NATIONAL AUTHORITIES — SEE SOURCES)
Singapore~6M citizens
LOST: S$1.1B+ IN 2024
ZELSAFE ALL CITIZENS: ~$12M
Vietnam~100M citizens
LOST: ~3.6% OF GDP / YR
ZELSAFE ALL CITIZENS: ~$199M
Thailand~72M citizens
LOST: ~3.2% OF GDP / YR
ZELSAFE ALL CITIZENS: ~$143M
Kenya~55M citizens
LOST: ~3.6% OF GDP / YR
ZELSAFE ALL CITIZENS: ~$109M
In every case, protecting every single citizen costs roughly 1–3% of what scammers take from your people in one year. A 5-million-person nation is protected for under $10M — the price of a few hundred meters of highway, one airport lounge renovation, or a single tourism TV campaign nobody remembers. And at national scale, Rocheston will work directly with your government on licensing that brings the cost close to zero. This is the cheapest piece of national defense your country will ever buy.
Your TV campaign can warn about one scam. Your metro poster can warn about one scam. How exactly do you plan to teach your citizens 500+ scams — with real sample messages, audio, video, games, and best practices — through advertising? You can't. Nobody watches those ads, and the ads can't hold the curriculum anyway. ZelSafe holds all of it, in their pocket, in their language.— WHY AWARENESS CAMPAIGNS KEEP FAILING WHILE LOSSES KEEP RISING

And your citizens will actually finish it — because ZelSafe doesn't feel like reading a government pamphlet. Nobody reads a book in ZelSafe. They watch stunning illustrations, listen to audio on the commute, play quizzes and challenges, collect badges, and get genuinely excited to learn the next scam. Beautiful, simple, elegant, modern — education that competes with social media for attention, and wins.

The national playbook — three moves

1

Deploy in your language

Dubai — it's ready in Arabic. Tokyo — Japanese. Bangkok — Thai. Hanoi — Vietnamese. Beijing — Chinese. Sixty languages, already built, already on the App Store. No localization project, no waiting.

2

Incentivize completion

Complete ZelSafe, earn a Cyber-Safe Citizen certificate — and attach a nudge: a small tax rebate, a transport voucher, a mobile-data top-up, an entry in a national draw. A $5 incentive to prevent a $3,520 loss is the best ROI in government.

3

Watch the curve bend

Awareness training cuts scam susceptibility by up to 86% within a year. Every trained citizen is one less victim, one less police report, one less family destroyed — and monthly Rocheston updates keep the whole nation current on every new threat.

Because here is the alternative: you don't do this — and you bleed. Year after year after year.

The scammers are already speaking your citizens' language. The syndicates are already targeting your payment rails. The losses already outrun your awareness budget. Every year you wait costs your people billions and costs your economy points of GDP. The fix is on the App Store today, in your language, for less than the cheapest thing your government buys.

🇦🇪 ARABIC — READY🇯🇵 JAPANESE — READY🇹🇭 THAI — READY🇻🇳 VIETNAMESE — READY🇨🇳 CHINESE — READY🇮🇳 HINDI — READY🇰🇪 SWAHILI — READY🇵🇰 URDU — READY🇧🇷 PORTUGUESE — READY🇵🇭 TAGALOG — READY+30 MORE — READY

What are you waiting for?

11 / WHY ROCHESTON — AND THE BOTTOM LINE

Who is teaching you matters. This is who's teaching you.

ANAB-Accredited

Rocheston's certification programs carry ANSI National Accreditation Board accreditation — the gold standard for certification bodies.

DoD 8140 Approved

Rocheston's RCCE program is approved under the US Department of Defense 8140 directive, mapped to 16 DCWF cyber workforce roles.

Professional-grade expertise

The organization that trains professional cybersecurity engineers across 1,039 courses distills that knowledge into cards a grandmother can master.

Always current

Rocheston tracks the live threat landscape — new AI scams, deepfakes, attack waves — and ships them to your phone every month.

Straight answers — the questions buyers actually ask

Does this replace enterprise phishing simulation?

No — and it doesn't need to. ZelSafe is universal awareness education for every human in the organization. It complements phishing simulation, email security, and identity controls; for the 99% of organizations that can afford none of those, it is the defense that finally exists.

How can it possibly be $1.99?

Because Citizen is 100% mobile, self-guided, visual, and zero-data. No ads, no accounts to host, no portal to maintain, no analytics to sell, no servers to run, no sales team to feed, no implementation project to staff. The cost structure of an app, with the content depth of a platform. Enterprise features are optional at $4.99 per user per year.

If you collect zero data, how do employers prove completion?

Completion evidence — certificate plus audit log (who, what, when) — is generated entirely on the employee's device and shared by the employee to HR with one tap. Rocheston never receives, hosts, or sees it. Proof without surveillance.

What does Enterprise add for compliance?

Enterprise lets users upgrade, complete, and earn the RCCS certification, learn SOC 2, HIPAA, and ISO 27000-family compliance requirements, and push their RCCS certificate and audit report to the ZelSafe Private Dashboard. Employers can track compliance training completion, workforce readiness, audit evidence, and requirement mapping for less than the price of a coffee per user per year — while ZelSafe still collects zero data.

How do monthly updates work if the app is offline?

Core training works fully offline, forever. New scam cards, AI-threat briefings, audio and video arrive each month through ordinary App Store updates — the same trusted channel as every app on the phone.

Is it available on Android?

ZelSafe is on the iOS App Store today, in 60 languages across all supported App Store countries. For mixed fleets and national deployments, contact Rocheston about roadmap and licensing at rocheston.com/zelsafe.

Do the ANAB / DoD 8140 approvals apply to the app itself?

Precision matters, so here it is: those approvals apply to Rocheston's RCCE certification program. ZelSafe is built by that same organization — the expertise is inherited; the accreditations belong to RCCE. We say it plainly because credibility is the product.

A trillion-dollar threat. A $1.99 defense.

Scammers took $1.03 trillion last year because the world's citizens were never taught to see them coming. Enforcement arrives too late. Enterprise training never reaches the people. Recovery is a 4% lottery. The curve only goes up.

Recognition is the only defense that works — and for the first time in history, it costs less than a coffee.

ZelSafe belongs on every citizen's phone.

Every child. Every parent. Every grandparent. Every employee. In their own language. For $1.99.

Download on the App Store
ROCHESTON ZELSAFE · AVAILABLE ON THE APP STORE · 60 LANGUAGES · WORLDWIDE AVAILABILITY · NEW THREATS COVERED EVERY MONTH

Sources & Notes

  1. Global Anti-Scam Alliance (GASA) & Feedzai, Global State of Scams Report 2024 — $1.03 trillion in global consumer losses; 58,329 respondents; 4% recovery rate; ~50% targeted weekly; nearly half of scams completed within 24 hours; per-victim averages (US $3,520, Denmark $3,067); payment-channel shares (~36% bank/electronic transfers, ~28% e-wallets); GDP-share figures for Pakistan (4.2%), Kenya (3.6%), South Africa (3.4%), France/Germany (~0.2%); 67% confidence paradox; 31% unsure whether AI was used.
  2. GASA Global State of Scams 2023 — GDP-share figures for Kenya (4.5%), Vietnam (3.6%), Brazil & Thailand (3.2%).
  3. GASA Global State of Scams 2025 (with Feedzai) — survey of 46,000 adults across 42 countries: ~$442B in reported losses under that narrower scope; 57% of adults encountering a scam in the past year; 64% of scams concluding within a day. Used here as trend data alongside the broader 2024 benchmark.
  4. FBI Internet Crime Complaint Center (IC3) Annual Reports — reported US losses: $4.2B (2020), $6.9B (2021), $10.3B (2022), $12.5B (2023), $16.6B (2024), $20.877B (2025, +26% YoY; 1,008,597 complaints — first year over one million); $7.748B in 2025 losses among victims aged 60+ (+59% YoY, avg $38,500/victim); first-ever AI section: 22,364 complaints, ~$893M in losses; cumulative global BEC exposed losses exceeding $55B (IC3 public service announcements). 2025 report published April 2026.
  5. UN Office on Drugs and Crime (UNODC) — East & Southeast Asia cyberfraud/scam-center reports: regional losses estimated up to ~$37 billion per year; estimates of 220,000+ people trafficked into scam operations in Myanmar and Cambodia.
  6. Cybersecurity Ventures — projection of $10.5 trillion in total annual global cybercrime costs.
  7. Singapore Police Force / National Crime Prevention Council — scam losses exceeding S$1.1 billion in 2024, a national record.
  8. Japan National Police Agency (NPA) — record losses to social-media (SNS) investment and romance fraud in 2024, on the order of ¥100+ billion, alongside the ongoing "special fraud" epidemic targeting the elderly.
  9. ACCC Scamwatch / National Anti-Scam Centre (Australia) — combined scam losses of approximately $2 billion in 2024.
  10. UK Finance Annual Fraud Report — over £1.1 billion stolen through fraud in a single year; ONS/Home Office data showing fraud at roughly 40% of all recorded crime in England and Wales.
  11. Bitkom (Germany) — estimated €260+ billion in annual damage to German companies from cyberattacks, sabotage and data theft.
  12. Indian Cyber Crime Coordination Centre (I4C) — reported cyber-fraud losses exceeding ₹22,800 crore (~US$2.7B) in 2024; national warnings on "digital arrest" scams.
  13. IBM Cost of a Data Breach Report 2024 — $4.88M average total breach cost. Verizon Data Breach Investigations Report — ~68% of breaches involve the human element. Sophos State of Ransomware 2024 — 59% of organizations hit. Chainalysis — ~$1.1B in ransomware payments in the record year 2023. Daily phishing volume (~3.4B emails/day) reflects widely cited industry estimates.
  14. Arup deepfake case, Hong Kong (2024) — ~US$25.6M (HK$200M) loss via deepfake video conference, publicly confirmed. US DOJ — Shan Hanes / Heartland Tri-State Bank: $47.1M embezzlement driven by a crypto scam; bank failure; 293-month federal sentence (2024). INTERPOL — Operation First Light 2024 (3,950 arrests, 14,643 suspects, ~$257M seized, 61 countries); Operation Serengeti 2024 with AFRIPOL (1,006 arrests, ~$193M linked losses, 134,000+ malicious infrastructures disrupted).
  15. Enterprise security-awareness pricing reflects widely published industry ranges of $10–$30 per user per year, with large programs including phishing simulation commonly reaching $250,000–$500,000+ annually.
  16. The Scam Clock — per-second rates are direct arithmetic from sourced figures: $1.03T/yr (GASA) ≈ $32,700/second; 3.4B phishing emails/day ≈ 39,000/second; Cybersecurity Ventures projections of $57B/yr in ransomware damage ≈ $2,400/second and $10.29T/yr total cybercrime cost ≈ $326,000/second; ransomware attack frequency of roughly one per 11 seconds (Cybersecurity Ventures / industry trackers; projected to reach one every 2 seconds by 2031); FBI IC3 $20.877B (2025) ≈ $662/second in the US, $7.748B senior losses ≈ $245/second; ~$17,700/minute lost to phishing (CSO Online); median first click on a phishing email at ~21 seconds (Verizon DBIR); AI reducing phishing-campaign creation from ~16 hours to ~5 minutes (industry research, 2025).
  17. Training effectiveness — baseline phishing susceptibility of 33.1% of employees, reduced by over 40% within 90 days and up to 86% within one year of security awareness training (industry benchmarking research, 2025).
  18. Competitor pricing comparison — figures reflect the published list pricing of leading security awareness training platforms (approximately $20–$45 per user per year at published tiers, sold as per-seat monthly rates billed annually with seat-band discounts) combined with independently reported procurement benchmarks and volume-discount patterns from software-buying intelligence services including G2, TrustRadius, Vendr, and SpendHound. Large-seat figures are estimates, as enterprise seat counts typically require custom quotes. Retrieved July 2026. No specific vendor is identified; ranges characterize the category.
  19. Zero-data architecture and compliance framing — ZelSafe Privacy Policy (rocheston.com/zelsafe, last updated July 2, 2026): on-device-only operation; no accounts, identifiers, analytics, or network transmission of personal data; certificates generated on-device and shared only by the user via the iOS Share Sheet; alignment with data-minimization principles of GDPR Art. 5, CCPA/CPRA, COPPA, and FERPA. ZelSafe does not claim SOC 2, ISO 27001, or FedRAMP certification; as documented in the policy, those frameworks audit the handling of personal data on vendor systems, and ZelSafe processes no personal data on any server.
  20. The vector heatmap uses documented national loss figures and GDP-impact estimates from the most recent publicly available reports at the time of writing, in the currencies and periods of the original sources. Heat intensity is a presentation scale for impact, not a currency-normalized claim. Reported figures understate true losses, as the majority of victims worldwide never report.